Shift

Shift is a Singapore-based job platform designed to connect gig workers with short-term opportunities in the F&B and hospitality sectors. The app simplifies job discovery for workers while streamlining hiring for employers through an intuitive interface and real-time matching.

UX Design, UI Design, Style Guide

 I created the app’s visual identity and conducted user research through surveys and personas, identifying key pain points in existing job-seeking and scheduling apps. By understanding what both users and employers needed—such as flexibility, clarity, and ease of communication—I designed a seamless, intuitive experience tailored to both sides.

Team Size

Tools

Figma
Notion
Typeform

Founder
Product Manager
UX Designer (Me) 
Dev Team

Key Projects

UX Research
Style Guide
UI Design

#01: Conducted research for the app.

Surveys

We surveyed over 50 gig workers and 20 employers to identify key pain points. 72% of users said they struggled to find flexible jobs suited to their schedules. Meanwhile, 63% of employers cited difficulty in finding reliable staff quickly, especially for last-minute shifts. These insights informed the app’s design, focusing on streamlined job discovery, availability-based matching, and better communication tools to meet both user and employer needs.

72% of Potential Employees
said they struggle to find flexible jobs

63% of Employeers said they find it difficult to find reliable staff

Personas

We created user personas to better understand the goals, behaviors, and pain points of both job seekers and employers. This helped guide design decisions and ensure the app met real user needs effectively.

User Personas based off surverys.

#02: Planning the app’s design and features.

Sketching

To begin planning the mockups for Shift, I started with hand-drawn sketches to explore the user flow and layout ideas. Sketching allowed me to quickly visualize the key features, test different navigation styles, and iterate on user needs identified during research. This low-fidelity stage helped clarify how screens would connect and what elements were most essential for both employees and employers before moving into digital wireframes.

Some of the early sketches done.

#03: Creating a Style Guide & Components.

The Style Guide

I created the foundation of a basic style guide to get us going by identifying the app’s tone—youthful, modern, and practical. Drawing from the user personas and branding goals, I selected a color palette that felt energetic but trustworthy, paired with clean, legible typography. I also defined spacing, iconography, and button styles to ensure consistency across all screens. The guide served as a visual system to maintain clarity and cohesiveness throughout the app, making the design intuitive and aligned with the needs of both job seekers and employers.

Preview of the style guide.

By understanding our users' needs and visualizing ideas through low-fidelity wireframes, we ensured the layout was functional and user-friendly. The style guide brought visual consistency and brand personality, making the interface intuitive and appealing. Altogether, this process laid a solid foundation for building a thoughtful, user-centered product tailored to both employees and employers.

#04: The High Fidelity Prototype.