Auctree

Auctree is a digital real estate platform specialising in distressed properties, offering below-market-value assets through transparent, efficient processes. It supports investors and homebuyers with legal guidance, data-driven insights, 
and end-to-end services.

UX Design

As the UX Designer, I was responsible for designing the user flows for the closing process, registration, navigation, filters, product, and listing pages. Additionally, I integrated the in-house AI tool to enhance user experience, assisting users in finding and bidding on properties.

Team Size

Tools

Figma
Loom
Notion
CEO
Marketing Manager 
UX Designer (Me) 
Dev Team

Key Projects

Creating User Flows for 'Closing Process'
AI feature integrated into search and filter features
'Bidding' feature added to Listing Pages

#01: How did we create user flows?

The closing process was one of the few user-flowsI had to create at Auctree. 

I was tasked to take on the home-buying closing process, focusing on bidding. I mapped out the journey from placing a bid to confirmation, ensuring each step was simple and intuitive. Although there was no budget for user research, I worked closely with the CEO to materialise his vision on how the process should be carried out. By doing so, I reduced friction and improved user confidence. The result was a streamlined, user-friendly flow that supported both first-time buyers and experienced investors.

User-flow for the closing process on Auctree.

#02: Why did we want to incorporate an AI Assistant tool?

Given the complexity and volume of listings, many users found it time-consuming and overwhelming to manually filter properties or revisit listings that matched their preferences.

The AI assistant was introduced to accelerate discovery by suggesting relevant properties based on user behavior and preferences and increase engagement and conversion by guiding users toward options aligned with their goals 
(e.g., investment vs. primary home).

AI Assistant to filter through property listings available in list and map view

AI Assistant to in the filtering menu to help provide users with a better insight on their filtering choices.

#03: Property Bidding Feature: Where real world meets online.

I designed an online bidding system that mirrors real-life property auctions, giving users a 48-hour window to place bids. This feature introduced a sense of urgency and competitiveness, encouraging quicker decision-making and increased engagement. By replicating the dynamics of traditional auctions in a digital format, we made the buying process more interactive and time-sensitive. The bidding system not only streamlined property sales but also created a more dynamic and engaging experience for users across the platform.

A countdown time was added to let users know how long they had left to bid. Past Bidders in a ladder displayed on the right.